This in from MoveOn...

"What is Facebook thinking?

They just launched a new experimental program that will share information about you and your friends with selected partners who pay them money. These partners will then get to know all about you and your friends as soon as you go on their sites—whether you meant to give them information or not.1

They're calling it "instant personalization." We're calling it a major violation of your privacy.

Facebook is testing this new scheme with a small group of partners, but they're hoping to expand to more sites. That's more people they can sell your information to. We need to make it clear now that profiting off of our personal information without our permission is not acceptable.

That's why we're taking action now.

Join the Facebook group — "Petition: Facebook, stop invading my privacy" — and invite your friends to join as well:

http://www.moveon.org/r?r=88091&id=20043-10580001-Y0QxCQx&t=3 "

"The Children's Online Privacy Protection Act, effective April 21, 2000, applies to the online collection of personal information from children under 13-- such as full name, home address, email address, telephone number or any other information that would allow someone to identify or contact the child. The Act and Rule also cover other types of information -- for example, hobbies, interests and information collected through cookies or other types of tracking mechanisms -- when they are tied to individually identifiable information.

The new rules spell out what a Web site operator must include in a privacy policy, when and how to seek verifiable consent from a parent and what responsibilities an operator has to protect children's privacy and safety online."

More: http://www.coppa.org/comply.htm